Be sure you position the disc properly with the red arrow on the disc facing toward the machine. If the problem still occurs your players' lens reader may not be in the most common position so try rotating the disc slightly 20 degrees once or twice. If this still does not work but you can hear the disc spin you will find that the cleaning will have occurred through the attempted loading process without the playing, you should remove the cleaning disc wait 2-3 minutes for drying and insert a regular disc for testing.